Scott Rosenberg

These days, everyone’s got a blog. The Washington State Department of Transportation has one. I know an eight-year-old who has six of them—that’s three more than Seattle Weekly. They’re used for everything from investigative journalism to knitting instructions. Yet 15 years ago, no one knew what they were. How, then, did they rise so far, so fast? And what happened to them as they rose? Scott Rosenberg’s new book, Say Everything: How Blogging Began, What It’s Becoming, and Why It Matters (Crown, $26), looks at the rise of blogging from a few instances of techie newsletters and college student tell-all confessionals to today’s infinitely diverse blogosphere. It’s a worthwhile retrospective for anyone with an interest in online content. Which is to say—pretty much all of us. DAMON AGNOS

Wed., July 22, 7 p.m., 2009

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